Guest Arrival

Tea & coffee and light refreshments will be served on arrival

Conference Begins

Welcome & introduction by Patrick Schmitt MW

Opening Address

Liv-ex — State of the Fine Wine Market presented by Tom Burchfield, Head of Decision Intelligence at Liv-ex

Panel 1 - The Future of Fine Wine Retail: Winning the Luxury Consumer

From changing buying habits and digital channels to private client services and experiential retail, the fine wine retail landscape is evolving rapidly. This session will explore how leading merchants are attracting and retaining affluent customers, the role of data and personalisation, and how fine wine competes with other luxury categories for consumers' attention and spending.

Panel 2 - Beyond the Cellar: Reimagining Fine Wine in Restaurants

As diners' expectations change and restaurant economics become increasingly challenging, how can fine wine remain relevant and profitable on-premise? This session examines innovative wine list strategies, by-the-glass programmes, service, pricing and staff engagement, alongside the opportunities to introduce a new generation of guests to the world of fine wine.

Coffee Break

Q&A: Gen Z and the Future of Fine Wine

From demanding sustainability and digital transparency to favouring low-ABV options and innovative packaging, as well as ready-to-drink vintages, Gen Z is rewriting the rules of consumption. Our panel of market experts will dive into how the fine wine industry can reach the next generation of consumers – examining changing drinking habits, brand perception, and inclusivity in the luxury sector.

Fine Wine Meets AI - Opportunity, Insight and Innovation

Artificial intelligence is beginning to reshape every part of the wine business, from customer engagement and marketing to inventory management, pricing and education. This session explores where AI is already delivering value in the fine wine sector, where human expertise remains irreplaceable, and how merchants, producers and collectors can use emerging technologies to enhance - not replace - the experience of buying, selling and enjoying fine wine.

Where Next for Fine Wine: A Leaders' Outlook

As the fine wine trade navigates tariffs, currency volatility and shifting geopolitical risk, where does real opportunity lie over the next 12–24 months? In this closing conversation, senior voices from across production, investment and the merchant trade share their outlook on value, risk and where smart capital is heading next - sending delegates into the evening with a clear-eyed view of how to win.

Networking Drinks Reception

Closing drinks reception featuring a selection of fine and rare wines with canapés